VRIJEME: 09:30
LOKACIJA: Hrvatska udruga poslodavaca, Radnička cesta 52/1, Zagreb
VRSTA: partnerski event
Održava se od 09:30 do 10:15
Poštovana/Poštovani,
Ira Kaufman, svjetski stručnjak za digitalni marketing koji je doktorirao pod mentorstvom Dr. Philipa Kotlera, gostovat će u Hrvatskoj udruzi poslodavaca u četvrtak, 23. srpnja 2015., s početkom u 09:30 sati gdje će za članove HUP-a održati predavanje na temu „Digitalna transformacija“.
Pozivamo vas da nam se pridružite i medijski popratite događaj. Prezentacija će trajati od 09:30h do 10:15h, a nakon toga će uslijediti pitanja iz publike i mogućnost davanja izjava. Predavanje i izjave bit će na engleskom jeziku.
G. Kafuman će posjet Hrvatskoj udruzi poslodavaca završiti u 10:45 h.
IRA KAUFMAN
Ira’s 35 years of marketing experience spans three worlds: business, nonprofit and education. Earning his PhD in Marketing and MA in Sociology under the mentorship of Dr. Philip Kotler at Northwestern’s Kellogg School of Management, Ira worked with Dr. Kotler to advance early initiatives in social marketing.
Since then, his work has focused on crafting social branding and Integrated Digital Marketing plans for SMEs and nonprofits. Visiting 34 countries as Executive Director for an international nonprofit, Ira developed a cultural sensitivity integrating values and sustainability into workshops on marketing strategy in Asia and the Middle East.
He taught digital marketing at the senior executive programs of Kellogg and Virginia Tech, and currently is designing innovative courses on digital marketing and social entrepreneurship at Lynchburg College School of Business and Economics. As a digital strategist, he helps companies ranging from multinationals to start-ups with their social branding and integrated digital marketing and transformation strategies.
He has recently co-authored Digital Marketing: Integrating Strategy, Tactics with Values with Synecore Digital Strategist, Chris Horton. Outside of marketing, is true passions are his two children, organic gardening, basketball and meditation.
